is a mentality, philosophy, & lifestyle for those who train at life & “Embrace the Pain” as their badge of honor from the result of strongwork!

LiveSore started as more of a mentality than anything else a couple of years back. The idea that if you put in the work your body will let you know you’ve done well and shows you this by being “sore”. This philosophy is something that we believe should be glorified as “success” and as such we decided to build a Lifestyle Brand around this simple concept.

Our Slogan is simple and to the point “Embrace the Pain”. Anyone who is active, who trains, who works out, who struggles, who pushes, and who is dedicated can most definitely relate to this. It is after all what helps those of you who “train through the pain” get the results you seek.

We don’t care if you’re a fitness competitor, a high level cross trainer, a bodybuilder, a ball player, a mother who in her walking group, a triathlete, a little leaguer, someone recovering from an operation, the person fighting weight issues or anything in between. If you are active and can relate to appreciate the feeling of being sore and use that as your motivation to keep pushing, than we are proud of you and want to be your Brand. Many of us can relate to the feeling of wanting to give up or to quit or to stop a rep early or a mile short, sure that’s easy. But what pushes you to do an extra rep, to run an extra mile, to throw 50 more pitches while knowing it will “hurt”. It’s that satisfaction you receive from knowing you gave all and then some so that you can be better than you were yesterday and knowing that you’re not quite as good as you will be tomorrow. That my friends is how we LiveSore and why we’re so proud of it.

LiveSore is a simple grassroots company with no big name backers, we’re privately held, and we’re proud to say that we’ve composed our “family” entirely of active lifestyle people most of whom are fitness enthusiasts. Not only do we support the Lifestyle, we live it each and every day!

Be Part of the LiveSore lifestyle and share it with your friends, we thank you for it and commend you for taking charge of your life and ultimately your health!


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