About Us


LiveSore is a mentality, philosophy, & lifestyle for those who train at life & “Embrace the Pain” as their badge of honor from the result of strongwork!

We launched the Brand in September of 2013 not knowing if we would sell 1 shirt or 1 million, but we had to follow our passion and see where the journey would take us!  Needless to say, we were thrilled that as we began to hit event after event, people seemed to truly connect with the Brand and our uniquely fun, motivational, and edgy themes.  Thanks to this connection, LiveSore quickly became one of the fastest growing Brands within the fitness community.  Within our first four years we had 65+ Regional Partners & Distributors around the world as well as over 4000 LiveSore Ambassadors around the Globe, helping prove that everyone could relate to our Brand!

LiveSore started as more of a mentality than anything else. About a year prior to actually starting the Brand, we came up with the idea of “living sore” after an absolutely brutal workout session.  From there it was an idea, but we didn’t do anything with it.  Then July of 2013 we decided to see what we could make of this concept! 

The idea behind the name is rather simple; if you put in the work, your body will let you know you’ve done well, and shows you this by being “sore”. This philosophy is something that we believe should be glorified as “success” and as such we decided to build a Lifestyle Brand around this simple concept.

Our Slogan is simple and to the point “Embrace the Pain”. Anyone who is active, who trains, who works out, who struggles, who pushes, and who is dedicated can most definitely relate to this. It is after all what helps those of you who “train through the pain” get the results you seek.

We don’t care if you’re a fitness competitor, a high level cross trainer, a bodybuilder, a ball player, a mother who in her walking group, a triathlete, a recreation leaguer, someone recovering from an operation, the person fighting weight issues, or anything in between. If you are active and can relate to the feeling of being sore, and use that as your motivation to keep pushing, then we are proud of you, and want to be your Brand. Many of us can relate to the feeling of wanting to give up, or to quit, or to stop a rep early, or a mile short, sure that’s easy. But what pushes you to do an extra rep, to run an extra mile, to throw 50 more pitches while knowing it will “hurt”. It’s that satisfaction you receive from knowing you gave all and then some so that you can be better than you were yesterday and knowing that you’re not quite as good as you will be tomorrow. That my friends is how we LiveSore and why we’re so proud of it.

LiveSore is a simple grassroots company with no big name backers, we’re privately held, and we’re proud to say that we’ve composed our “family” entirely of active lifestyle people most of whom are fitness enthusiasts. Not only do we support the Lifestyle, we live it each and every day!

Be Part of the LiveSore lifestyle and share it with your friends, we thank you for it and commend you for taking charge of your life and ultimately your health!